Want More Participant Engagement? An Effective Website Can Help

Websites are often overlooked by multiemployer trusts and other health and welfare funds when it comes to increasing participant engagement.

Many trusts rely on a secure site participants can log in to for communicating health and retirement benefits. While these portals are important tools for benefit administration, they often lack the mobile-friendly design and robust information participants need to learn about and make the most of their benefits.

A modern, mobile-first website can serve as a centralized hub for all benefit plan information including wellness information, forms, plan documents, contact information, and more.

A Good Website Helps Build Trust

Good websites help build recognition and trust through clear, concise language, intuitive organization of information, and accessible design. Although it might be tempting to consider a professional website a luxury and make do with a simple, outdated site, you may be sending the wrong message to participants. In fact, surveys show that 80% of users will judge an organization’s credibility based on their website’s design.*

Design Matters

A website has only a matter of seconds to grab a visitor’s attention and get them engaged before they give up and click away, so it’s worth it to make sure your website offers a good user experience.

But more important than aesthetics – your site must be mobile-friendly. Today, over 60% of website traffic comes from mobile devices*. This means that sites must be designed specifically for mobile users, allowing people to quickly and easily navigate the site and access information via their phone.

As a one-stop, trusted resource for participants, a website that is easily accessible by phone, and is kept up to date with the latest news, plan changes and materials can be an important tool to help increase participant engagement and improve participant experience.

Interested in a New Website? Get a Quick Quote

Rael & Letson’s Communications team specializes in creating, hosting, and maintaining mobile-friendly websites for multiemployer trusts and other health & welfare and retirement plans.

We build fully responsive, hand-coded WordPress sites with modern Google-friendly website code and fast load times. An experienced project manager and communications strategist will work closely with you to develop site content and oversee site design and development to make sure the site meets your needs.

If you are interested in learning more, please contact us, or fill out a quick questionnaire and we will give you a high-level estimate and discuss options to fit your budget.

See Some of Our Work

Here are a few of the websites we have developed to fit the specific needs of our clients:

 

 

*source: https://www.statista.com

 

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